Intellectual Property

2007 Institute Sponsors


The 2007 Corporate Intellectual Property Institute was a collaborative effort by the College of Law and the J. Mack Robinson College of Business and was primarily about corporate people speaking to other corporate people, outside counsel and consultants about their wants and needs, as well as their successes and failures.

This event took place on October 23rd and 24th, 2007, in Atlanta, Georgia, at a time of significant change in the IP industry. Intellectual property is now recognized at executive levels as leverageable assets perhaps as a consequence of this, we see the evolution of business models directed at increasing the liquidity of the IP marketplace.

The Institute met for two full days, at the Georgia State University Student Center, as industry leaders participate in panel discussions focusing on pertinent issues facing IP professionals. Experienced practitioners from recognized best-in-class organizations shared learnings on topics that range from taking a first look at an organizations intangible holdings to reaching out across other industries and leveraging your assets in the global market-place.

IP strategy requires careful analysis and planning, while IP licensing (and divestiture) is a networking and shoe leather business. The Corporate Intellectual Property Institute provides a forum that fosters casual interaction with accomplished industry leaders involved in all aspects of intellectual asset management. Decision-makers from best-in-class organizations shared their thoughts in panel discussions as well as during informal networking breaks and social events.

This first of a kind conference took place in downtown Atlanta, the financial capital of the Southeast, and home to an array of well known brands, representing a diversity of industry sectors. The city of Atlanta also provides a broad range of world-class attractions and historic sights, for instance, the Georgia Aquarium, the Martin Luther King center, the CNN center, and Centennial Olympic Park - the site of the 1996 Olympic games. Atlanta attracts visitors from around the world, building a rich tapestry of cultures that support a variety of renowned restaurants, cafes, evening entertainment, as well as world-class hotels located throughout the city.


Click here for the 2007 Brochure.

Click here for the 2007 Biographies



Additional Details - (PDF of Agenda) or (Text of Agenda)

Speakers included IP managers and practitioners from such companies as AT&T, The Coca-Cola Company, General Electric, Cox Communications, Kimberly-Clark, Motorola, Procter & Gamble, IBM, Pitney Bowes, MeadWestvaco, Earthlink, Newell Rubbermaid, E.I. du Pont de Nemours and Company, and Rock-Tenn, among others

Topics:

Day 1: Keeping Your IP House in Order

How to Start a Quality Corporate Intellectual Property Program
Learn the nuts and bolts for initiating a successful IP program, as well as the essential business and legal ingredients for success. This panel will also focus on identifying the common mistakes that can be avoided, as well as teach how business and legal goals are defined and how success is measured.

Managing Employee IP Legal Issues: Contracts, Incentives, Theft, Brand
Discover how other companies manage various employee-related IP issues, including best practices for managing contractual IP issues, employee incentives for encouraging participation in IP identification and protection, preventing theft of IP and branding considerations.

Luncheon Panel: Changes on the Horizon for the In-House IP Practitioner What Will You Need to Know in 2010?
A group of experts discusses important recent developments in IP law and the likely impact these changes may have on future in-house IP practice. Collectively the panel has over 100 years of in-house IP experience, and decades of service in corporate management roles. Legislative and judicial patent reform, progressive globalization, USPTO process changes, and relentless patent speculation all may require new skill sets. The panelists will give their views about which recent or imminent changes may prove to be the most significant and offer suggestions on how in-house practitioners can adapt to what may be a new and challenging future environment.

Tools and Services for Effective IP Management
Learn practical solutions including various software programs and professional services that are used to manage successful IP programs, the pros and cons of the latest software products and services, personal productivity software, and IP management services

Insourcing IP Legal Work: Balancing Between Inside and Outside
This panel will reveal why some corporations are bringing more legal work in-house while others are maintaining strong reliance on outside counsel. Learn the advantages and disadvantages of bringing different types of IP work in-house, and hear what the future may hold for many corporations.

Day 2: Looking Outside Your IP House

Responding to "Stick Licensing:" Dealing with Threats and Offers
Hear what many companies are doing to handle and manage an ever-growing number of threats and licensing offers. Learn some of the standard procedures for responding to (or ignoring) such offers. Discover how recent court deci-sions have affected such procedures and best practices.

Licensing IP for Real Value
This panel will identify the elements and best practices of successful licensing programs. Learn how to bridge the gap between the goals and expectations of business executives and those of licensing professionals, and about the roles of inside and outside counsel in such programs. Learn how recent court decisions affect the possibility of obtaining licensing revenues, and discover other types of value that can be obtained and realized through licensing.

Quality and Value Measurement for IP: What We Need to Know
Discover the latest quality and value metrics for IP and what attorneys should be aware of when drafting patent applications and helping create quality IP assets. This panel will identify the things that will help companies achieve the highest IP portfolio quality and value rankings for their industries.

Building Business Cases: IP In Ethical Negotiations and M&A
Learn about the proper roles and responsibilities for IP attorneys during business negotiations, mergers, and acquisitions. Discover the rules of the game and the real meanings and implications of various terms and positions.


Organizers

Chair, GSU Corporate IP Institute
Chason Carroll, JD
Director of Intellectual Property, CompuCredit Corporation
Planning Committee, GSU Corporate IP Institute
Perry Binder, JD
Legal Studies Professor, Robinson College of Business

Barry Brager, MBA
Founder and Managing Partner, Perception Partners

Scott Frank, JD/MBA
President, AT&T Intellectual Property Corporation

Jeff Kuester, JD
Partner, Thomas | Kayden

Jason Lye, Ph.D.
Licensing Manager, Kimberly-Clark Worldwide, Inc.